LGT Bank

Overview As Head of Corporate Marketing, you will define and drive LGT’s global brand strategy and messaging, ensuring a cohesive visual identity across the Group. You will lead a multidisciplinary marketing team to elevate brand awareness, work with cross-functional partners on strategic campaigns, and oversee budget and agency partnerships. Your leadership will align branding efforts with business goals and important stakeholder needs. This role offers the chance to shape a premier private banking and asset management brand at scale.

Verantwortungsbereiche Own the global brand strategy and corporate marketing across the Private Banking Group Manage Group-wide brand architecture and corporate design (CI/CD) for consistent brand implementation Conceptualise and execute global brand campaigns and digital initiatives with budget and agency oversight Design and deliver cross-divisional sponsorships, events and major marketing projects Plan, budget and control the Corporate Marketing division with structured project management Provide professional leadership to regional marketing units and ensure coherent global planning Model LGT Leadership Principles and develop a team of around 10 while aligning with long-term business success and initiatives (digitalisation, AI, Great Place to Work) Zentrale Anforderungen Master’s degree in Marketing, Business Administration, Communication Studies or Media Studies, or equivalent 10+

years’ experience in branding and marketing communications, ideally in banking, with team and project management Proven track record in brand management and cross-media campaigns with measurable impact Hands-on experience with social media, websites and digital channels; understanding of advertising production processes Excellent German and English (written and spoken) Independent, proactive, team-oriented with strong execution skills and entrepreneurial mindset leadership strategic thinking communication brand management cross-media campaigns digital marketing and social media